transparency

Transparency can allow everyone to make decisions that better support their needs and values by democratizing vital market information. Consumers can keep intermediaries accountable and producers can gain selling leverage. To the side are common key terms used to identify coffee’s price transformation as it makes its way from its farm to your morning cup. These numbers are particularly relevant in the context of coffee’s global market rate, often called the “C-price” (below). Based on speculation and consumer behavior, the C-price disregards production costs. This arbitrary and precarious value-system has meant a stunning %80+ loss in coffee’s relative value over the last 50 years. This goes before even mentioning any adverse environmental effects the commercial coffee industry has had on the planet.