transparency

Transparency allows everyone to make decisions that better support their needs and values by democratizing access to vital market information. Consumers can keep intermediaries accountable and producers can gain trade power. Together we can raise the tide.

Here are a few important market terms used for coffee’s price transformation as it makes its way all the way from the farm to your morning cup. These numbers are particularly important in the context of coffee’s global commodity market price, often called the “C-price” (below). This rate effectively functions as a floor price for raw coffee. It disregards production costs often failing to even cover them and fluctuates around the whims of the consumer market. This arbitrary and precarious value-system has meant a stunning -86% loss in mean value over the last 50 years!